Freespee Performance
Join other top brand Publishers and use Freespee to earn your share of revenues coming from consumers calling your Advertisers.
Freespee Analytics
Get deep insight into when and why your audience choose to interact by phone.
Tracking Methods
Freespee captures usage details across iOS, Android and other mobile apps, mobile browsers, web browsers and even print ads.
With Freespee Performance, publishers and ad networks are able to start monetizing phone calls that initiate from their media properties. Based on quality factors such as call length (Cost-Per-Lead, CPL) or completed transaction (Cost-Per-Sale, CPS), media value can be optimized and the advertisers can be served with customers who are ready to buy instantly.
Campaign Management
The Campaign module enables creation of multiple pricing models: Variables include unique caller definition, day-of-the-week- and time-of-the-day-based pricing and several Cost-Per-Lead (CPL) price points per call length.
Cost-Per-Lead Pricing
The most typical call advertising pricing model is Cost-Per-Lead (CPL), in which the advertiser pays only for qualified calls, based on the call length. For example, you could charge 2€ for a 30-second call, and 15€ for a 5-minute call.
Cost-Per-Sales Pricing
In Cost-Per-Sales (CPS, or Cost-Per-Action, CPA / Cost-Per-Order, CPO) model, the price per call can be defined on the actual value of a transaction carried out over the phone — either fixed fee, or as a percentage of sales. This requires integration with the advertiser's/merchant's CRM software.
Leads Tracking
Freespee Performance includes all the powerful leads tracking functionality that can be found in Freespee Analytics, as well. This includes, for example, callers' phone numbers, customizable visual voicemail with sharing and notes, alternative answering numbers, and missed call notifications (email and SMS).
Call Analytics
Combining campaign and organic call traffic analysis, advertisers get full visibility into their call traffic. Metrics such as number of calls, unique callers, answered/missed calls ratio, time and date, as well as call lengths can be viewed as total, or divided by source or by media; for example, print, online and mobile.
Freespee Analytics is the most popular call analytics and leads tracking product in Europe. It combines powerful leads tracking tools, call analytics functionality and Freespee Tracking Methods, enabling media companies, publishers and ad networks to fully prove their media value, as well as creating a means for advertisers and their agencies to measure and capture the value of inbound call traffic.
Call Analytics
Now, even small businesses can get access to powerful call analytics, without investments into call center software. Metrics such number of calls, unique callers, answered/missed calls ratio, time and date, as well as call lengths can be viewed as a total, or divided by source or by media; for example, print, online and mobile.
Missed Call Notifications
As many as 15-35% of phone calls from advertising sources remain unanswered. Freespee Analytics provide tools to capture 100% of calls: Instant missed call notifications can be sent by email and SMS. Leads tab in Freespee Dashboard also gives full visibility into the call traffic, answered and missed.
Visual Voicemail
Handling voicemail can be a hassle, even in a small organization. The worst scenario is when a customer leaves a message, but nobody reacts to it. Visual Voicemail in Freespee Dashboard enables gathering all the company's voicemails into one view, enabling listening, sharing and commenting directly on the web interface.
Phone number provisioning
Freespee Analytics includes real-time creation and management of tracking methods, such as static phone numbers. When creating a new advertising campaign that requires manual work, new call tracking numbers can be created on the web interface in a snap. There's no limit how many campaigns you can measure!
Advertiser Accounts
Using the Freespee Dashboard web interface with two-tier account structure, publishers can give direct access to their advertisers to take control of their calls. Advertisers can have either read-only accounts, or fully functional accounts allowing them to create new trackable phone numbers in real-time.
Tracking Methods
Freespee Tracking Methods powers all the functionality in the Freespee platform, including the 3rd party applications built using the Freespee API. You could compare them to tracking links embedded on websites. Alternatively, you could use other tracking methods, such as phone numbers provided by local telecom companies, in order to import the required Call Detail Records (CDR) into the Freespee platform — however most people prefer using the Freespee methods.
Trackable Numbers — Static
Static numbers work for many purposes: Online directories and classifieds, display and search, as well as any offline advertising: Print, outdoor, direct mail — even radio and TV. The purpose is to have one fixed phone number for each measurement point, such as a campaign, from which calls are connected to answering numbers.
Trackable Numbers — Dynamic
There are several ways of implementing dynamic numbers — what's in common is that the phone number is displayed through a script on a website. While this is not visible to the user, the number is based on a web session, enabling the most detailed tracking of where the visitor came from, in publisher, ad spot or keyword level.
Online Click-to-Call
This tracking method enables publishers and advertisers to provide a free phone contact method for the consumers. It's based on so called "call-back" functionality, in which the users enter their phone numbers, receive a phone call and only then is the call connected. This is not recommended as a primary contact method.
Mobile App Trackers
The Freespee tracking SDK helps iPhone and Android application developers make better apps, and better understand where, when and why consumers engage by phone calls. The increased audience understanding improves the monetization capabilities of their applications. The Freespee SDK is easy to integrate, does not require any trackable phone numbers, and is frequently updated with new features.
The Freespee platform extends to any need you may have in call advertising and analytics. If our turn-key solutions do not fit into your application, you are more than welcome to build your own, using the Freespee API.
The Freespee API is a web service built on RESTful principles. Even though REST is merely a software architecture, it is based on the HTTP protocol which is very well known. Like other RESTful APIs, it is simple to understand, build and test your application to enable integration with the Freespee Platform. No fancy programming languages or unusual programming skills are required; all you need to start testing is a web browser.
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